Transforming Luxury Skincare E-commerce Through Strategic Design

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This strategic framework and design work is proprietary intellectual property. The concepts, methodologies, visual designs, and strategic approaches presented here may not be reproduced, adapted, distributed, or implemented without explicit written permission.

For collaboration inquiries or licensing: [email protected]

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📚 Project Overview

My Role: Product Designer & Creative Strategist

Duration: 2 Months (2025)

Project Type: Self-Initiated Redesign

Industry: Luxury Beauty & Skincare

The Challenge

ELEMIS, a 30+ year heritage brand backed by science, was presenting itself like typical beauty retailer despite its luxury positioning. Their digital presence failed to reflect their premium brand values, resulting in conversion challenges and missed opportunities for brand elevation.