🔒 Intellectual Property Notice This strategic analysis and documented frameworks are proprietary intellectual property. Please contact me for permission before reproducing or referencing this work. 📧 [email protected] © 2025 Artem Dionisov
In an industry where trends follow markets, some designers see what's coming before it arrives. This case study examines a documented pattern of strategic design foresight – frameworks that predict cultural shifts.
The Timeline:
In June 2025, I published a comprehensive redesign strategy for Elemis.com, introducing the “From Scroll to Soul” framework. The approach addressed a critical positioning gap: a 30+ year heritage brand presenting itself like a typical beauty retailer rather than a luxury authority.